Content, content, content. Content is everything. You MUST prepare before going on-air. Your content will vary based on the type of show you have (sports, news, entertainment) but prep is a must. There are many sources available for you to gather content and eventually you can become your own source of original content but you must keep an on-going pulse on topics related to your type of radio show. Believe me, 30 seconds on live radio feels like an eternity when you have nothing more to say so you definitely need to prepare and have enough content for your segments.
While you’re on-air, it’s vital to engage with your audience and thankfully, social media has given us many more ways to do so: send tweets, post messages, request comments, pose questions, receive text messages or take callers. The key is to make it personal. And since most people just love giving their opinion, you are bound to get some responses,...